The UXDM Lab creates value by designing for positive and effective user experiences.

What we do

The User Experience and Decision Making (UXDM) Lab creates value through innovation with user experience. In collaboration with academic researchers and industry experts, the Lab investigates the entire user experience including users’ attitudes and emotions. We use traditional methods such as observation, as well as physiological measures such as eye-tracking, to design for effective positive experiences.



216B Washburn Shops, 100 Institute Road Worcester, MA 01609-2280