Who We Are
We are a group of academics (faculty and students) and industry researchers working together to solve pressing issues related to delivering excellent user experiences by understanding users at the level of their cognitive functioning.
What We Do
The User Experience and Decision Making (UXDM) laboratory conduct user-centered research that is driven by the continual user demand for novel and outstanding products and services experiences. Through its leading-edge R&D process, the lab develops best practices, guidelines, process models, and theories for identifying, designing, and maintaining competitive product and services experiences.
Our Mission
Our mission is to advance UX research and education and by doing so develop a highly competitive workforce (scholars and practitioners) for our rapidly expanding and evolving digital economy.
