6/10/2015

Baby Boomers and Gaze Enabled Gaming

Djamasbi, S.,Mortazavi, S., & Shojaeizadeh, M. (2015), Baby Boomers and Gaze Enabled Gaming. In Zhou J., Salvendy G. (eds) Human Aspects of IT for the Aged Population. Design for Everyday Life, LNCS 9491, Springer, Cham.

Despite common belief, Baby Boomers form a sizable population of gamers. Paying attention to how this generation experiences a game can help companies that target this group of users increase their market share. To address this need, this study examines Baby Boomers’ reaction to a new way of manipulating objects in a game, namely with their eyes. In particular, the study focuses on testing the impact of two different gaze activation strategies on Baby Boomers’ interaction experience of a game. We tested two gaze enabled games that provided different levels of flexibility in their respective gaze activation strategies. Our results showed that Baby Boomers had a significantly better interaction experience with the game that had a more flexible gaze activation strategy.