SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y

Djamasbi, S., Hall-Phillips, A., **Yang, R., (2013) SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y, in Stephanidis and M. Antona (Eds.): UAHCI/HCII 2013, Part II, LNCS 8010, Springer-Verlag Berlin Heidelberg.