Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking

Djamasbi, S., †Siegel, M., Skorinko, J., †Tullis, T. (2011), Online Viewing and Aesthetic Preferences of Generation Y and Baby Boomers: Testing User Website Experience through Eye Tracking, International Journal of Electronic Commerce, Summer 2011 (15:4), p. 121-158.