How people process information provides fundamental knowledge about how their thoughts and perceptions are formed. As such, investigating information processing behavior serves as foundational research not only in neuroscience but also in behavioral studies such as those involved in user experience design. Eye tracking is an advanced technique for investigating information processing behavior. By recording the location and timing of people’s gazes on objects unobtrusively and continuously, eye tracking has become a gold standard for measuring cognition. As such, eye tracking has wide-ranging research and practical applications across many industries. In UXDM lab we use eye tracking in three major research programs:
- Designing effective human-technology interactions and associated user experiences (e.g., dashboards, smartphone applications, human-robot interfaces) to support human agents and decision makers.
- Developing smart neuro information systems (NeuroIS) to support decision makers in real-time.
- Developing eye tracking biomarkers in medical applications (e.g., in detecting pain or depression).